Hong Kong Indie Act Rain In Time Announce Collab Beer With Hong Kong Brewery – Heroes Beer Co

Hong Kong rock act Rain In Time have been on fire this year with a slew of new music that have all been accompanied by flawlessly shot music videos. You gotta check ’em all out…but today we’re here to talk about something ELSE the band has been working on for a while. Their own signature beer!

The band has just announced the release of a special beer called Kupzzy the band has collaborated on with local Hong Kong brewery Heroes Beer Co.

We spoke to drummer Kulo Ming to get us some info about the colab, “We have been thinking about different ways to celebrate our 10 year anniversary and through conversation with a good friend Marvin, I got to meet the people behind Heroes back in March. I was already enjoying life tasting different taprooms from LA to all over Hong Kong and then one day we went up to Guangzhou on a business trip in one of the local taprooms they actually had a beer called 及時雨 which is the name of my band! The beer style was Hazy Indian Pale Ale (Hazy IPA) which has a really juicy, fruity flavor and yet it has a bitterness that reminds you it’s a beer. It made me think of Post Hardcore music which is also catchy but heavy. And the fact is that Hazy IPA is similar to post-hardcore in the way that they’re both a gateway for people to dive deeper and explore more. So I thought, why don’t we just make one for the band?

So I had the pleasure to meet the owners Chris and Jason and told them about my experience and it just so happened that they were also working on a new HAZY IPA. So Chris and Jason said why don’t we create a Rain In Time Hero beer. Of cause I was flattered and excited about! Many meetings and trails later we’re here with our very own beer that captures the elements of our band and our friends.

The name is a play on our Chinese name 及時 and the word ‘hazy’ put together – 及 is pronounced ‘kup’ in Cantonese. Also, sometimes people call our band 及時 for short which is pronounced ‘kup-sy’ in Cantonese.”

The beer will be available on Heroes online store starting this Thursday, August 27 and then even at select supermarkets around Hong Kong.

https://www.heroesbeerco.com/