In this day in age when there are billions of bands on the planet, we keep harping on how important it is that this generation of bands continues to think of new novel ways to promote their releases. Honestly, it’s not enough for your music to just be good, everyone is releasing amazing music. You MUST be clever about how you’re marking your music and your band…how are you getting your releases out there so that it breaks through all the clutter of daily releases into the radar of the listeners you’re trying to target? That shit’s hard man…
Our friends in Malaysian power pop band Couple are doing it right.
The band is gearing up to re-release their debut full-length Top of the Pop on vinyl. The album was released back in 2006 and needless to say in that time has become a highly influential record. Couple decided to come up with an ingenious way to celebrate the release by inviting a bunch of Malaysian bands to cover of the tracks on the album for a special YouTube video series. The album consists of 11 tracks and to date, 7 of those tracks have been released. Bands enlisted include an eclectic collection of acts ranging from emotive punk band Social Circuit, to ska-punk band Plague of Happiness, to indie rock band Lust, and others. Check out all the videos in the first collection of youtube videos below. Further below you can check out (and compare) the covers to the original Couple release.
The vinyl release (limited to 300 copies) is out this Saturday June 20 as a RSD exclusive release. To pick up the record make sure to hit up Teenage Head Records: [email protected]