Japan’s Kaala Tries New Approach to Streaming Within Dire Times For Japanese Venues

A lot of people are trying a lot of things here in Japan to stave off the damage caused by coronavirus, and Kaala is giving it a go, too. Working with local Tokyo startup Zaiko, Kaala is experimenting with the fundraising possibilities of ticketed streams of audienceless concerts filmed in empty venues and studios. Its still nascent technology, but we’ve got what we’re calling a proof of concept, which is a video of Tokyo’s own Floaters playing Unconscious, a real ripper of a track off of their new album Roman Holiday at the much adored Yokohama venue, El Puente.

It’s ¥500 (~$5). It’s ~7 minutes long. It’s filmed with an iphone and a stabilizer, but Kaala hopes it proves something: that with minimal equipment and in isolated environments, bands and venues alike can create experiences for their peers/fans/audiences/comrades through which they can support themselves.

Environmental factors willing, Kaala plans on doing much more in the coming weeks and months.


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